Real Madrid — World of Football
Real Madrid
Trade Arts designed and built the Real Madrid World of Football Experience — a 1,600 sqm touring pavilion with immersive interactives, a 360° match-day cinema and an EA Sports FIFA Arena.
Trade Arts delivered the design and immersive build for the Real Madrid World of Football Experience — a touring pavilion of roughly 1,600 sqm (50m x 30m) combining unique physical and digital interactives, a 360° cinematic match-day experience, an EA Sports FIFA Arena, and a stunning collection of Real Madrid's most famous trophies and memorabilia.
Four visitor zones
- A trophy and memorabilia gallery with audio-visual displays and interactive technology tracing the club's history and victories
- A 360° Cinematic Match Day Experience capturing the energy of match day at the Santiago Bernabéu
- The Come Play! interactive zone — test your power, speed and accuracy against the first team in the Skills Arena, plus the EA Sports FIFA Arena and a giant 16-person Fuzbol Battle Zone
- A merchandise zone with green-screen photo experiences alongside the latest Real Madrid C.F. range
Outcome
A turnkey, tourable brand experience delivered from concept renders through build, prototyping, finished paintwork, delivery and installation.
Developing an exhibition?
Share your concept, visitor setting, display requirements and programme so we can help shape the build.
Discuss a similar project