LEGO Brick Brigade

Rockstar Agency

COMMERCIAL · 2026

Oversized fabricated components for Rockstar Agency’s LEGO World Play Day activation.

LEGO Brick Brigade campaign vehicle in Melbourne with oversized rooftop components

The wider Brick Brigade activation in Melbourne. Campaign image published by Amelia Williams / LEGO.

Oversized components for World Play Day

Trade Arts prepared, fabricated and finished oversized components for Rockstar Agency’s LEGO World Play Day Brick Brigade. Our scope included flame, lightning, flag, star and flower elements, with removable mounting details developed alongside the forms.

The pieces formed part of a wider collaborative build. Trade Arts did not fabricate the complete vehicle or every display element shown in the campaign photographs.

In the workshop

Painted forms and mounting details, before the components joined the wider campaign build.

Painted flame, lightning and flower components in the Trade Arts workshop — Painted components in the workshop, before installation.

Flag, lightning, flowers and flame components arranged together on a workshop bench — The fabricated component group during preparation.

From working model to finished component

Finished pink oversized flowers with green stems on the LEGO Brick Brigade vehicle — Finished flower detail. Frame from Brick Banter’s Melbourne walkaround. Source ↗

Original project working geometry in a neutral display. Model view, not a workshop photograph or a final-colour finish.

More component models — flame and flag

Neutral working-model view of the oversized flame component — Flame working geometry. Model view, not a workshop photograph.

Neutral working-model view of the flag component without its pole or base — Flag working geometry, shown without pole and base.

Out in the world

LEGO Brick Brigade activation with visitors beside Sydney Harbour Bridge — The activation in Sydney. Image published by @sydlifeofus. Source ↗

LEGO Brick Brigade vehicle beside the Big Merino — On the road at the Big Merino. Image published by Amelia Williams / LEGO. Source ↗

Client: Rockstar Agency · Brand: LEGO. Trade Arts’ contribution: geometry preparation, component fabrication and finishing, and removable mounting details.

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